Customer Lifecycle Dashboard

New, returning, loyal, and lapsed customers by store and channel from Toast order data.

Ready to load Lifecycle DB build 2026-05-27.4
Use Load Saved Data for fast reporting from the database. Use Backfill Selected Range to slowly sync Toast into the database first. Not loaded
Ready 0 of 0 day syncs
Total Active Customers--Purchased in range
New Customers--First purchase in range
Returning Customers--Established active buyers
Heavy + Superfans--8+ visits in 90 days
Reactivated Customers--Returned after 180+ days
Light Users--1-3 visits in 90 days
Medium Users--4-7 visits in 90 days
Superfans--16+ visits in 90 days
Average Visit Frequency--Orders per active customer
Average Ticket--Net sales per order

Lifecycle mix over time

Weekly Customer Mix

Rolling 90 days

Load Toast data to see lifecycle movement.

Risk watch

Lapsed Customers

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SegmentCustomersNet SalesDiscount Rate

Segment detail

Lifecycle Segment Performance

SegmentCustomers% ActiveOrdersNet SalesAvg TicketOrders / CustomerDiscount Rate

Channel comparison

Customer Quality by Channel

ChannelActiveNewLight %Medium %Heavy %Superfan %Avg TicketOrders / Customer

Store comparison

Loyalty Strength by Store

StoreActiveNewHeavy + Superfan %Avg TicketOrders / CustomerReactivated